In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.

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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.

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Best Moments:

(04:03) Starting points for auditing an email program

(06:50) Proving the value of strategic email marketing to management

(10:54) Common mistakes companies make in email marketing

(13:20) The importance of understanding email technology basics

(16:08) Cost savings through purging old contacts from email platforms

(19:01) Introduction of the Certified Guru email certification program

(21:38) How to connect with Beth O'Malley and Astral Digital

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Guest Bio:

Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.

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