In this week’s episode of Talk Dirt To Me, we sit down with Jorge Azevedo, CEO of Fermented Food Holdings, the powerhouse behind iconic fermented brands like Wildbrine, Bubbies, Flanagan Farm, Hawthorne Foods, Saverne, and Silver Floss. Jorge pulls back the curtain on the booming fermented food industry, sharing how they source thousands of acres of fresh cabbage from local American farmers to create premium sauerkraut and naturally fermented pickles all without vinegar.

We dig into:

• Why salt is the most critical ingredient in true fermentation

• How Fermented Food Holdings partners with U.S. farmers to grow massive volumes of cabbage and produce

• The difference between real fermentation and vinegar-based pickles

• How diversification into fermented foods could open new doors for farmers looking to expand their operations

From the farm field to your refrigerator, Jorge explains how they keep quality high, freshness real, and flavor unbeatable. Whether you’re a farmer, food entrepreneur, or fermentation fan, this is a fascinating look at one of America’s fastest-growing food sectors.

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