In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.

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Best Moments:

(00:54) Introduction to domain frequency and its impact on marketing

(01:38) How to run a domain frequency report on your database

(02:53) The importance of domain frequency for B2B marketers

(05:49) Opportunities uncovered by domain frequency analysis

(07:22) Domain frequency considerations for consumer marketers

(08:53) Identifying and removing throwaway email addresses

(09:43) Sponsorship message for Marigold email platform

(10:48) Personal anecdote about social gatherings and remembering names

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.