Every once in a while you record an episode and you know, before you even hit stop, that it's a top-tenner. This is that one.

Chris and I sat down with Dan Casey and Griffin Brand - a football coach turned historian and an Army Ranger, to talk about their book Bring Your Own Pencil, the leadership playbook of the legendary Bill Walsh. But this isn't a football episode. It's a masterclass for anyone leading a crew or building a business in the trades - roofing, HVAC, restoration, you name it. How to hold a standard without becoming a tyrant. How Walsh turned betrayal into the greatest coaching tree in NFL history. Imposter syndrome, self-belief before the evidence shows up, and why you should never quit a hit show. Grab a notebook - and bring your own pencil.

Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you.

-Brandon

Why You Should Listen

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

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This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.