In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.

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Best Moments:

(01:36) Guy's journey into the email marketing industry

(05:27) Difference between email delivery and deliverability

(11:37) The rise of "snooze" email delivery options

(16:57) Best practices for email send times

(22:19) Guy's podcast "Email After Hours" and other resources

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Guest Bio:

Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.

Don't forget to check out Guy's podcast, Email After Hours!

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