Some guests just drop bombs for an hour straight, and Griffin Brand is one of them.

Griffin is a former 75th Ranger Regiment special operator who, at 26, found himself as the lone military advisor to the U.S. ambassador in Kabul, wrangling 20 different three-letter agencies into one room. Now he's in private equity with High Ground, working deals across the restoration industry. If you caught last week's episode with Griffin and his co-author Dan Casey on their book Bring Your Own Pencil, this is the deep dive into the man behind it.

This conversation is loaded for anyone leading a business in the trades: restoration, roofing, HVAC, you name it. We get into General McChrystal's "fast and flat" philosophy and how to break down the silos killing your company's speed. Extreme ownership, owning the inputs so the outcomes take care of themselves, why veterans are the best hires in blue collar, and a story Griffin had never told before about an insider attack at the embassy and what it taught him about empathy and leadership. Trust me, you'll want a notebook.

Owning a business in the trades can be the loneliest job there is. Head, Heart, & Boots exists to change that, because the best leaders don't go it alone, and neither should you.

Why You Should Listen:

Grab Bring Your Own Pencil on Amazon, Audible, or bringyourownpencil.com.

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.