In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.

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Best Moments:

(02:21) Damara's career path and journey to Norwegian

(04:49) Norwegian's welcome email series and personalization efforts

(06:35) Interactive email features and polling implementation

(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"

(11:42) Norwegian's corporate culture and love for puns

(13:14) Jay's attempt at cruise-related puns

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Guest Bio:

Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.

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