There are 5.6 billion Google searches each day. That's 5.6 billion times people are looking for answers or solutions to a question or challenge. Ranking high for key search terms can organically generate enough leads to fuel most businesses. That's why Search Engine Optimization or SEO is critical for anyone with a website that is used to generate leads.

According to a study by Backlinko.co, the #1 ranking position on Google is likely to get 10x more clicks than the #10 position. Because of this, we decided to connect with an SEO expert to learn more about Google, search engines, and how to rank higher on Google.

If you Google "digital marketing company," you will likely see Markitors on the first page. Their CEO and Founder, Brett Farmiloe created Markitors when he was producing freelance digital marketing work and decided to build out a staff and create an actual agency. In today's episode, we talk about how he got into SEO Marketing, understanding how SEO works, search engine algorithms, and specific strategies to optimize your website and content.

Partner: Get More Leads with Ardor SEO

Key Multifamily + Marketing Insights

• Interviewing over 300 passionate business people across 16,000 miles and 38 states in an RV for Pursue the Passion
• How Brett was able to get his one-man shop ranked as the top digital marketing company on Google
• Living up to his Google ranking
• How to transition into offering specialized services
• Specializing allows you to have a good process in place which then allows you to fine-tune the profits you are able to generate
• You must know your marketing objective to decipher the best route to meet that objective
• The mathematical approach to getting more sales through digital marketing
• Why SEO may be all you need to deliver on your marketing objective
• Breaking down exactly what SEO is and how it works
• The three buckets to high organic SEO ranking: Content, digital PR (backlinks) technical SEO
• Content marketing best practices: Identifying keywords and creating content around them
• Pay-Per-Click Advertising (PPC) an immediate way to drive traffic
• How to organically create content to help boost google ranking through keywords

Quote: If you are able to create content that helps satisfy what search engines think users want, you will have a better chance at a higher ranking

• Developing backlinks that substantially boost your search ranking
• Different ways to get backlinks from trusted sites (the hardest thing to do in SEO!)
• How technical SEO works and tools you can use (Google PageSpeed Insights Tool)
• How to create content that ranks higher than your competitors
• The best host domains for your website

Partner: Download our Sample Deal Package

Bullseye Tips:

Apparent Failure:

You have to go through failure or rejection to get to your optimal situation.

Digital Resource

Google Analytics

AHREFS

Google Keyword Research Guide

Most Recommended Book:

The Hard Thing about Hard Things (Ben Horowitz)

Moneyball: The Art of Winning an Unfair Game (Michael Lewis)

Daily Habit:

Celebrating short term wins

Wish I Knew When I Was Starting Out:

The importance of deep focus

Current Curiosity:

Undervalued SEO metrics: How to make SEO work for small businesses

Best Place to Grab a Bite in Scottsdale, AZ

Prado

Craft 64

Contact Brett

Markitors.com