Stephanie sits down with registered dietitian Jenna Gorham. She founded The RD Link in 2020 as a dietician access network, giving health food companies and nutrition experts more access to each other.

Unlike influencer platforms, social media, or search engines, The RD Link verifies licensed healthcare professionals and crafts personalized outreach strategies for brands in order to build their authority, credibility, and trust as they engage with their customers.

Listen in as Jenna offers her best tips and strategies to licensed healthcare professionals looking to partner with brands in the food space, including pitching best practices, and deciding when to approach your first company. She also talks about the difference between consulting with a brand and being a spokesperson or ambassador for one.

Jenna discusses how dietitians with smaller followings should approach brand partnerships compared to higher-profile experts, and how to maximize your return on investment when working with brands.

Key Topics:

• An introduction to Jenna Gorham and The RD Link (2:24)
• How The RD Link verifies licensed healthcare professionals (5:11)
• When is the right time to partner with a food brand? (8:33)
• Consulting versus brand partnerships and creative ways to work with a brand (12:40)
• How to pitch to a company (13:47)
• Differences in strategy between dietitians with large followings versus small followings (18:17)
• How to price your services (20:19)
• How to get in touch with Jenna and sign up on The RD Link (22:17)

Learn more about The RD Link at www.therdlink.com.

More about Jenna:

Jenna Gorham is a registered dietitian and the founder of The RD Link. Having spent her career working on the brand side to manage partnerships with RDs, she launched The RD Link to make dietitians and food companies more accessible to each other. Her mission is to create relationships between health and wellness brands and registered dietitians to foster credibility and the spread of accurate nutrition information while helping brands and dietitians alike grow their businesses. She designed The RD Link, which is the only one-stop-shop platform to connect RDs and brands to ideate and execute hundreds of partnerships. Out of the office, you can find her exploring the mountains of Montana!

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