Gene Lopez has 40 + years in the automotive industry starting as a car salesman. He explains the industry prior to social media and the internet era. He speaks of times when advertising was done through newspapers and referrals. Before Gene became a GM, he was a closer and sales manager. He later gained experience in the finance department and worked his way up inside the dealership. Gene was just about in every position you could think of within the dealership he worked hard and in return, it paid off. Today he is not only a GM at Criswell Nissan but he also gained a reputation as a fixer. He has been called into dealerships to make them more profitable, he has worked with management to maximize their success. You will hear how the automotive industry has evolved over time and what steps are necessary to exceed your own goals.

Book recommendation:

Who Moved My Cheese? by Spencer

Questioned Asked:

1. As someone in the industry for over 40 years, what would you advise to any car salesman, saleswoman.?
2. How much has the automotive industry changed over the years?
3. How can you exceed your goals?
4. What are some ways you can work yourself up in a dealership?
5. As management, how can you make your dealerships more profitable?
6. Why is it important to show interest in your prospects beyond car sales?
7. What are some of the biggest mistakes consultants make?
8. Imagine yourself as a successful GM, what would your expectations be for your sales managers?
9. What are some reasons you think a lot of dealerships are not leasing?
10. How powerful is subprime finance for profitability?