In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.

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Best Moments:

(01:16) B2B email marketing effectiveness in late November and December

(02:38) The importance of lo-fi content during the holiday season

(05:37) Gathering auto-replies for retargeting purposes

(06:39) The effectiveness of "thank you plus bonus" offers

(08:04) Promotion of Marigold email platform

(08:52) TV show and movie recommendations for the holiday season

(11:35) Announcement of upcoming free email certification program

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MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.