In this episode of Do This, Not That, host Jay Schwedelson discusses why email database growth is a crucial metric that marketers should prioritize beyond cost per acquisition. During the "Ask Us Anything" segment, he delves into the significance of tracking new email subscribers, understanding database decay rates, and how daily monitoring can enhance marketing strategies. Jay also shares a humorous anecdote about his company's experience with Secret Santa and why he decided to discontinue the tradition.

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Best Moments:

(01:03) Work question from Brian about important metrics beyond cost per acquisition

(01:37) Jay's emphasis on email database growth as a crucial metric

(02:14) Discussion on average email database decay rates

(03:03) Importance of tracking new email addresses from various sources

(04:21) Jay's practice of reviewing new email addresses daily

(06:10) Sponsorship mention for Marigold

(06:59) Ridiculous question about Secret Santa at Jay's company

(07:18) Jay's experience with Secret Santa and why he discontinued it

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