In this episode of Do This, Not That, host Jay Schwedelson interviews Lindsay Rutledge, Director of Consumer Strategy and Communication for the Nashville Predators. They discuss email marketing strategies, segmentation techniques, and the unique challenges of marketing for a major sports team.

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Best Moments:

(01:18) Lyndsay's background in sports marketing

(04:07) Managing multiple brands and marketing responsibilities

(05:31) Segmentation strategies based on past behaviors and interests

(08:58) Cross-promotion between concerts and hockey games

(10:05) Using animated GIFs and creative elements in emails

(12:18) Email sending cadence and timing strategies

(13:54) Collaboration between marketing, social media, and PR teams

(14:56) Testing new ideas and creative approaches

(15:50) Discussion of the catfish-throwing tradition at Predators games

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Guest Bio:

Lindsay Rutledge is the Director of Consumer Strategy and Communication for the Nashville Predators. With over 21 years of experience in sports marketing, Lyndsay has worked with the NHL, NCAA, and NFL. She started her career in college athletics, then moved to Nashville to work with the Tennessee Titans before joining the Predators in 2009. Lyndsay oversees email marketing communications and has played a significant role in developing the team's sophisticated segmentation strategies and creative marketing approaches.

Lindsay's LinkedIn: https://www.linkedin.com/in/lbrutledge/

Nashville Predators Instagram: https://www.instagram.com/predsnhl/?hl=en

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