In this episode of Do This, Not That, host Jay Schwedelson discusses managing marketing expectations for the start of the new year and shares insights on effective strategies for January marketing campaigns.

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Best Moments:

(01:07) Why marketing performance is poor in early January
(01:51) Data on email click-through rates in January
(03:17) Increased unsubscribe rates in early January
(04:14) Effective content types for January marketing
(05:12) Examples of successful list and checklist content for B2B marketing
(05:59) Examples of successful list and checklist content for consumer marketing
(06:37) Introduction to Marigold, the podcast sponsor
(07:32) "Since You Didn't Ask" segment: A personal anecdote about a social interaction

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MASSIVE thank you to our Sponsor, Marigold!!

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.