In this episode of Do This, Not That, host Jay Schwedelson dives into recent developments in AI search tools, shares effective email marketing strategies for January, and sprinkles in some fun pop culture updates.

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Best Moments:

(01:05) Introduction of SearchGPT and its potential impact on Google's search dominance

(02:25) ChatGPT's growing user base and implications for marketing

(03:41) Tips for optimizing content for AI search tools like SearchGPT

(06:06) Effective email subject line keywords for January in B2B and B2C marketing

(07:26) Unusual collaboration between Dove soap and Crumble cookies

(08:16) Updates on popular TV shows like Squid Game and Wicked

(09:19) Top New Year's resolutions for 2025

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