On this week’s episode of the Escape Your Limits Podcast, our guest today is the founder & CEO of Sweatworks, a global fitness agency that provides digital solutions to a range of clients that include: Nike, Bose, Spartan, Equinox, SoulCycle, Strava, and Samsung. Innovation sits at the heart of the brand and is the key ingredient that attributes to its success.

Back in 2010 Mohammed Iqbal started coding and this was the start of what today we know as Sweatworks. Mo’s ambition is for Sweatworks to be impacting the lives of millions of people and contributing to a fitter, healthier population. Through Sweatworks he wants to make people’s lives better through fitness.

In this week’s episode we discuss his 6-month project which he spent researching the metaverse, blockchains, NFTS, and crypto trying to understand how these concepts can be beneficial for Sweatworks & the fitness industry.

We cover several topics including:

• Web 3.0 and what it means for your business
• The significance of block chains and what it means for the fitness industry,
• What the metaverse is and who’s using it

To learn more about Sweatworks, click here! https://www.sweatworks.com/

0:00 Intro

1:19 Defining Web 3.0: NFTs, Crypto, and Blockchains

12:27 The Decentralization of Finances and Data

21:23 Exploring the Metaverse and its Prominence with Companies

31:15 High Level Fashion in the Metaverse & NFTs

46:20 Virtual Reality in the Fitness Industry