"My intention is not that you become a marketer. You don't have to become a marketer to have a successful business. But what I believe you need to know and understand as the CEO of your business, as the business leader, as the entrepreneur, is you need to understand marketing strategy."

In this episode of The Leveraged Practice Podcast, our host, Stephanie Clairmont, unravels the essential world of online marketing for healthcare professionals. Listen in as she shares her personal journey, evolving from a registered dietitian to a seasoned business coach, and reveals why understanding marketing strategies is a non-negotiable for achieving your business aspirations. As we navigate the post-COVID era, where digital comfort is at an all-time high, there've been significant shifts in how healthcare services are marketed and delivered. This conversation is a must for healthcare practitioners looking to harness the power of online marketing to expand their reach and positively impact more lives with their services.

In fact, the necessity for passionate healthcare professionals to learn and employ online marketing has never been more critical, to responsibly share their expertise and connect with those seeking their help. Whether you're pivoting, growing, or just starting, you'll discover strategic insights into establishing a powerful online presence that's more than just a static website—it's about meeting people where they are in their health journey.

Key Topics:

• The Truth About Online Marketing for Healthcare (00:51)
• Free Upcoming 5-day Workshop! (07:30)
• The Shift in Education, Services, and Marketing to Online Platforms (09:40)
• Analyzing the Steps People Take When They Have a Health Problem (16:05
• Having Patience in the Online Marketing Realm (19:20)
• Your Action Plan: Next Steps (21:12)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs Happening April 1-5, 2024 at 12:00pm EDT Daily In this free workshop, you'll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep. 231 Do You Need an Email List Before You Launch a Program?
• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?