Ep 254 - Evolving a loved cafe brand with so much heritage Jets (Anita) Langlands from LaMarzocco

In this episode, we're revisiting a fan-favorite conversation with Jets Langlands from La Marzocco, where we explore the evolution of a beloved cafe brand with a rich heritage.

Jets takes us on a journey as she shares her early experiences in the industry and her deep love for coffee. We discuss the enduring appeal of the La Marzocco brand within the cafe industry and its iconic status among coffee enthusiasts worldwide.

The conversation then delves into the topic of automation and its impact on the industry. Jets provides insights into the future of baristas and how their roles may evolve alongside advancing technology.

From a marketing perspective, Jets shares her strategies for evolving a brand with a strong heritage while staying true to its essence. We also explore how La Marzocco embraces change and innovation while maintaining their core values.

Join us as we revisit this enlightening discussion, gaining valuable insights into the coffee industry and the journey of iconic brands like La Marzocco.

Please find our guest information here:

Website: https://au.lamarzocco.com/

Instagram: https://www.instagram.com/lamarzoccoau/

Please find us here at POH:

Website: https://principleofhospitality.com/

Instagram: https://www.instagram.com/principle_of_hospitality/

Mentioned in this episode:

Fine Food Australia returns this September to Sydney and will occupy the entire ICC Sydney – that’s 4 levels of Fine Food! Fine Food has been the leading trade event for all food —from retail to hospitality, manufacturing to bakery for nearly 4 decades

Square POS 2

Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in...

Square POS 2

Hospo is all about connection – with your customers and your team. But what if your tools could also connect? That’s where Square comes in...