"I've seen it over and over again: a poorly written sales page just up on a website, or maybe a Link In Bio on Instagram, maybe even directly talking to people buying it. It doesn't do much."

Our host Stephanie Clairmont guides us through the evolution of her journey from a traditional dietitian to an online marketing expert. She's spilling the beans on effective marketing strategies for healthcare professionals - because let's be real, popping a course up on your site and expecting miracles is wishful thinking, at best.

From the critical stages of building customer awareness to that pivotal moment they decide to hit 'purchase', you'll get a behind-the-scenes look at the nuts and bolts of the marketing machine. Expect real talk about the power of trust in the healthcare industry and why likability and being the preferred choice, is key. Take these teachings to the next step of implementation in the free Find Ideal Clients & Fill Your Programs Workshop in April!

Key Topics:

• Intro: Marketing an Online Course or Program (correctly!) (05:04)
• Mapping out the Customer Journey (07:22)
• Step 1 of the Customer Journey: Know (08:44)
• Step 2 of the Customer Journey: Like (09:35)
• Step 3 of the Customer Journey: Trust (and prefer) (11:08)
• Step 4 of the Customer Journey: Buy (12:00)
• Building the System within the Customer Journey (12:25)
• Online Presence and How People Get to Know You (13:11)
• How Those People Connect with You (14:14)
• What's the Next Step? Opt-In (15:03)
• Recap of the Customer Journey System and Invitation to the Free Workshop: Find Ideal Clients & Fill Your Programs (17:27)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs Happening April 1-5, 2024 at 12:00pm EDT Daily In this free workshop, you'll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 253 How to Use Online Marketing to Grow Your Health Practice
• Ep.254 Develop Your Online Presence