In this episode of Do This, Not That, host Jay Schwedelson dives into the art of email subject lines, revealing the latest tactics and strategies to boost open rates for both B2B and consumer marketers. From personalization tricks to avoiding common pitfalls, this episode is packed with actionable insights.

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Best Moments:

(00:40) Introduction to the podcast and topic of email subject lines
(02:47) Top tactic for B2B marketers: Personalization with recipient's company name
(03:53) Top tactic for consumer marketers: FOMO plus specifics in one subject line
(04:46) The effectiveness of "this versus that" in subject lines
(05:29) Mid-subject line capitalization of a word to increase open rates
(06:34) Words to avoid at the start of subject lines
(07:36) Mention of podcast sponsor Marigold
(08:31) Personal anecdote about watching Shogun and a recent trip to Japan

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