In this episode of Do This, Not That, host Jay Schwedelson dives into the latest developments in the TikTok ban situation, Instagram’s video length policy updates, and why growing email lists is crucial for marketers. Jay also shares insights on food industry changes and a personal anecdote about his love for The Bachelor franchise.

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Best Moments:

(00:55) Update on the TikTok ban situation and its current status
(01:49) Meta’s response to the TikTok ban, including changes to Instagram Reels
(04:46) The importance of growing email lists for marketers
(05:23) List-related content performance in January and February
(06:38) FDA's ban on red food dye 3 and its impact on food brands
(08:26) Personal anecdote about time spent watching The Bachelor franchise

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