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Setting up a basketball offense begins with a clear philosophy that is tailored to your team's personnel. Before implementing any specific plays or formations, a coach must establish the core principles that will govern how the team plays. The most critical of these principles are spacing, ball movement, and player movement. Proper spacing ensures that players have clear lanes to drive, cut, and pass. Quick, decisive ball movement is essential, as the ball can always move faster than a defender, creating defensive rotations and open looks. Finally, purposeful player movement—cutting to the basket, setting screens, and relocating without the ball—prevents offensive stagnation and keeps the defense constantly guessing. These foundational elements create an offensive identity long before the first play is ever called.

Once the core principles are established, a coach can implement a specific offensive system. The most common systems include motion offenses, set plays, and continuity offenses. A motion offense is a "read and react" system where players follow a set of rules (e.g., pass and cut, screen away) rather than a scripted pattern, promoting creativity and decision-making. Set plays are specific, pre-designed actions called to exploit a mismatch or get a shot for a particular player in a key moment. Lastly, a continuity offense, like the "Flex" or "Swing," involves a repeating pattern of screens and cuts that can flow from side to side until a defensive breakdown occurs. Most successful teams will blend these systems, using motion as their base while having a package of set plays ready for crucial situations.

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