In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.

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Best Moments:

(00:58) Introduction to Limelight and David Walsh's background

(02:01) David's journey to becoming an entrepreneur

(05:59) Explanation of social selling and its importance

(08:19) Types of content that lead to pipeline in social selling

(10:57) The importance of vulnerable content in building trust

(14:28) Tips for growing a LinkedIn following

(17:40) The power of consistency in content creation

(19:25) How to get involved with Limelight

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Guest Bio:

David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight.

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