In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to!

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Best Moments:

(00:40) Introduction to hidden gold in your database

(01:36) B2B database segmentation strategies

(04:05) Consumer database segmentation strategies

(06:03) Podcast sponsorship by Marigold

(06:52) Jay’s personal rant about “sharesies” dining experiences

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MASSIVE thank you to our Sponsor, Marigold!!

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