During my travels to Nashville recently I was at the lunch break of a business conference, looking for a healthy vegan spot to get some food at. As I found literally the only one within a 30 minute walk that day, I met a fellow founder and vegan, Maxime Sigouin. We hit it off straight away and I knew he'd be a great guest to bring on the show, so here we are. Maxime Sigouin is the owner of Fit Vegan Coaching who's on a mission to help the world get lean, thrive and disease proof their bodies using a whole food plant-based lifestyle. In this episode we dive into the common mistakes people make when going plant-based, how best to approach it, and why it can make such a difference beyond the physical.

Timestamps:

00:00 - Nine years since Maxime turned to being a fully plant-based Vegan

03:03 - What was the journey of education for him

06:21 - After a couple of months feeling better, how did Maxime transition into the journey and education of going plant-based

09:55 - His journey through the last 5-years of being Vegan in the fitness industry

12:09 - Where is he in the aspect of veganism, environment, ethics

13:12 - What are the practical strategies would Maxime advice to those who are listening

16:55 - What's his advice from a lifestyle, social, travel perspective -

21:48 - Maxime only work with Vegans, what made him take this position and his journey through it

24:10 - What does he think people make the most mistake when they first go vegan

28:34 - Biggest myths and objections from people who wants to go vegan

31:48 - What's Maxime's vision for the world when it becomes plant-based veganism

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