Join host Stephanie Clairmont for a special year-end episode of The Leveraged Practice. As we bid farewell to 2024 and welcome 2025, Stephanie shares a comprehensive review of The Leveraged Practice over the past year. Learn how her business has evolved, key lessons from 2024, and what these insights mean for digital health professionals moving forward.

Key Takeaways:

1. Business Evolution and History:

   • Stephanie started The Leveraged Practice in April 2019, which has since specialized in helping health professionals create, market, and sell online programs and digital courses.

   • She initially ran a professional development company focused on dietetic work and private practices since 2012.

2. Revenue and Growth:

   • Despite explosive growth in 2020 due to COVID-19, maintaining a consistent revenue between $650,000 to $750,000 over the past few years brought several learning experiences.

3. Market Changes in 2024:

   • Buyers became more discerning, needing more touchpoints and information before making a purchase.

   • Traditional marketing techniques like repeating the same events were less effective.

   • A shift in price points was noted, necessitating a range of offerings from low-price to higher ticket products.

4. Team Management:

   • Lessons on managing a team effectively while navigating hiring, firing, and scalability.

   • In 2024, Stephanie operated with a smaller, more efficient team consisting of one full-time staff, contractors, and additional specialists as needed.

5. Personal & Professional Balance:

   • Emphasis on creating more personal time and space for well-being, including engaging in personal activities and spending time with family.

6. Plans for 2025:

   • Continuing with efficient, sustainable growth; potentially adding one more team member.

   • Further leveraging the structured and automated systems developed in 2024.

   • Emphasis on more personal adventures and hobbies for a more balanced life.

Resources Mentioned:

• Product Portfolio Course: A new course to help with creating various priced products and increasing market efficiency. Go to https://online.leverageyourpractice.com/funnels for more details.

• Instagram: @theleveragedpractice

Join the Conversation:

Connect with Stephanie and share your thoughts and learnings from 2024. Message her on Instagram at @theleveragedpractice.

Happy Holidays and see you in 2025!