February 21, 2025

Ep. 277- GUEST: 🛑 STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods]

21 minutes

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space.

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Best Moments:

(00:40) Introduction to Matt Bettis and GoTo Foods brands
(03:15) Matt's career transition from computer engineering to marketing
(05:50) Overview of GoTo Foods' loyalty program and customer base
(10:45) Data collection strategies and progressive profiling
(13:29) Importance of welcome series in customer engagement
(15:31) Creating unique brand experiences to stand out in a competitive industry
(17:02) Matt's Halloween costume success story
(19:56) Connecting with Matt Bettis on LinkedIn

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Guest Bio:
Matt Bettis is the Senior Director of Customer Engagement and Loyalty at GoTo Foods, where he oversees loyalty programs for popular brands like Auntie Anne's, Carvel, Cinnabon, Jamba, and Moe's Southwestern Grill. With a background in computer engineering, Matt has successfully transitioned from advising the Pentagon on technology strategy to leading customer engagement initiatives in the food industry.

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