In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.

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Best Moments:

(00:40) Introduction to the habituation effect in marketing

(02:20) Research findings on advertisement effectiveness decline

(03:14) Examples of overused webinar email templates

(04:56) Suggestion for a rotating template system

(07:11) Promotion of Marigold's 2025 Consumer Trends Index report

(08:04) Personal anecdote about a pharmacy experience

(09:45) Commentary on the TV show Love is Blind

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