What's the 'this' in your business?

Neil Waller is the Co-Founder and Co-CEO of Whalar Group. They're a global creator company. Whalar have done as much as anyone, and more than most, to catalyze the creator economy. And as you'll hear, it was inspired by a conversation with and an unforgettable provocation from Sir John Hegarty. But behind their success lies a characteristic that I find is often underappreciated and therefore in short supply, among most creative leaders. Commitment.

I've mentioned before on this podcast that we've developed a diagnostic tool that can tell, is your company deliberately unlocking creativity or just hoping that it shows up? One of the gaps that shows up over and over again is a leader's commitment to the company's goals.

Companies and leaders say one thing and then often do another. But when you find leaders that are truly committed to building a business that delivers world class creative thinking and answers, then how fast they can do that suddenly becomes an incredibly valuable conversation

To create is to learn. And the faster we can do both, the better your business and the world becomes.

So what's the 'this' in your business? And how committed are you to making it happen?