In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.

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Best Moments:

(01:02) Introduction of Kate DiLeo and her expertise in branding
(01:48) Kate's journey into the branding industry
(04:50) The importance of taglines in brand messaging
(06:48) Why having a tagline is essential for businesses
(09:12) Steps to create an effective brand message
(11:28) Challenges of articulating multiple services in brand messaging
(13:43) How to assess if your brand messaging needs improvement
(16:35) Where to find Kate DiLeo and her content

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Guest Bio:
Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.

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