In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.

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Best Moments:

(01:16) Instagram carousel posts are losing engagement

(01:56) Why requiring corporate email addresses on forms is outdated

(03:52) First name personalization in email subject lines is ineffective

(04:46) Cold email outreach: a failing strategy

(05:44) Posting multiple times a day on social media can be effective

(06:46) Mention of Marigold's 2025 Consumer Trends Index

(07:50) Personal anecdote about honesty in personal appearance changes

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MASSIVE thank you to our Sponsor, Marigold!!

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