Market Proof Marketing · Ep 287: The Power of the Handwritten Note

In this episode, Andrew Peek, Beth Russell and Jessie Suggs talk about the importance of knowing your demographic and taking the reviews and criticism seriously instead of assuming you know better than the consumer; you have to stay humble and open to what can be improved. Together, they discuss how items are worth what the consumer is willing to pay and apply that to people looking for a home, while also considering how difficult it is for the average family to afford a home in today’s rising prices.

Story Time (02:36)

• Andrew used to go to a local coffee shop that recently went out of business and is sad they are gone but not surprised because they wouldn’t put much effort into their drinks even after constructive criticism. 
  
• Jessie compares the bad customer service at her car dealership to the handwritten note included in a box with the cheap headphones she bought.
  
• Beth has been frustrated with how complicated we’re making marketing and thinks we’re over marketing incentives.
  

News (22:03)

• The Power of Identifying the ONE in Sales (https://www.doyouconvert.com/blog/the-power-of-identifying-the-one-in-online-sales/)
• The Homebuilders Guide to GA4 Engagement Reports (https://www.doyouconvert.com/blog/the-homebuilders-guide-to-ga4-engagement-reports/)
• US Housing Market Is Missing 320,000 Affordable Homes (https://apple.news/A-pAoEhYZT8KDd1A65WMTqw)
• iOS 17 automatically removes tracking parameters from links you click on (https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/)
• Here's the House Price You Can Afford On a Six Figure Annual Salary (https://apple.news/ADC6cKY7sSW6ENfFjkk6cpA)
• Home buying competition pushes prices higher (https://zillow.mediaroom.com/2023-06-12-Home-buying-competition-pushes-prices-higher)
• Better.com lays off in-house real estate agents nationwide (https://www.inman.com/2023/06/08/better-com-lays-off-in-house-real-estate-agents-nationwide/)

Favorites (52:52)

• Jessie is loving her new microphone which is the Blue Yeti! 
  
• Beth is moving and is thankful for “The Purge” which is getting rid of the old things they don’t need and making room for the new in their new home.
• Andrew has been using Sun Bum sunscreen and says it’s been the most effective sunscreen for him.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.

Subscribe on iTunesFollow on SpotifyListen On Stitcher
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!