In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the “Ask Us Anything” segment. First, he provides insights on navigating email marketing mistakes and the concept of “micro panic” emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.

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Best Moments

(01:08) Work question from Jen in Boston about email marketing mistakes

(02:28) Discussion on “micro panic” emails and their effectiveness

(04:35) Statistics and benefits of “failure marketing”

(06:52) Mention of Marigold’s Consumer Trends Index report

(07:48) Personal question from Jared in San Jose about expensive social obligations

(09:21) Jay’s advice on handling multiple event invitations

(10:02) Anecdote about a friend’s birthday dinner planning

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