On this week's episode of the Escape Your Limits Podcast, we hit off our journey at FIBO in Cologne, Germany by sitting down with prominent members of Europe Active at the European Health & Fitness Forum.

EuropeActive is a 21 years old association that is ambitious to get more people, more active, more often.

We were able to spend time with the following guests during this episode:

• Barrie Elvish, CEO of AUSActive & Amy Thompson, Owner & CEO of IDEA Health & Fitness Association
• Rene Moos, CEO of Basic-Fit
• Karsten Hollasch, Global Private Equity Leader in Financial Advisory of Deloitte
• Dita Charanzová, Vice President of European Parliament
• Phillip Mills, Founder & Executive Director of Les Mills International
• David Stalker, President of EuropeActive

The topics of discussion ranged from:

• How the fitness sector must develop effective strategies to attract and engage younger generations to encourage them to utilize their facilities.

• How digitalization is changing the landscape of the fitness industry.

• And the crucial shift from solely focusing on fitness to adopting a more holistic approach that prioritizes overall health and well-being.

Stay tuned for the upcoming release of thrilling new discoveries from FIBO in the following weeks!

To learn more about EuropeActive, click here! https://www.europeactive.eu/

To learn more about Les Mills International, click here! https://www.lesmills.com/

To learn more about European Parliament, click here! https://www.europarl.europa.eu/meps/en/home

To learn more about AUSActive, click here! https://ausactive.org.au/

To learn more about IDEA Health & Fitness Association, click here! https://www.ideafit.com/

To learn more about Deloitte, click here! https://www2.deloitte.com/us/en.html

To learn more about Basic Fit International B.V, click here! https://corporate.basic-fit.com/