In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple’s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting.

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Best Moments:

(01:03) Introduction of Todd Tuchek and his role at Apple

(02:30) Discussion on Apple Podcast subscriptions

(05:36) Is it too late to start a podcast?

(09:34) The importance of multi-platform presence for podcasters

(14:38) The future of AI in podcasting

(17:16) Apple’s subcategories for podcast discoverability

(19:10) Todd’s background as a performer in the Percy Jackson musical

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Guest Bio:

Todd Tuchek works in creator partnerships at Apple, helping podcasters grow their shows and leverage Apple Podcast features. With a diverse background spanning musical theater, NBC Universal, Patreon, and Teachable, Todd offers a unique perspective on creative industries. He toured nationally as Grover in the Percy Jackson musical, fueling his passion for IP development and the creator economy.

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