A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what’s really changed in the market (especially in the last 6 to12 months), and Jess’s Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model.

What You’ll Learn

• The Case for the “Ordinary” Business

• Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics.

• The hidden math behind big revenue screenshots (and how ad & team spend change the story).

• Market Shifts You Should Actually Act On

• How buyers’ trust and attention have changed since 2020 and what that means for your funnel.

• Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses.

• Designing for Your Life, Not the Algorithm

• Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support).

• Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn’t torch your calendar.

Learn More

The Ordinary Business (virtual summit & community) at theordinarybusiness.com

Jess on Instagram: @jesscreatives OR @theordinarybusiness

About Jess

Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She’s proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.