On this week's episode of the Escape Your Limits podcast, our guest is Mohammed Iqbal, Founder and CEO of Sweatworks, a UK based fitness agency that provides innovative digital solutions.

Passionate about fitness, Mohammed believes it to be the great equalizer - regardless of age, gender, race, culture or social status – anyone can improve their own personal fitness. Through Sweatworks, Mohammed's ambition is to impact the lives of millions of people, contributing to a fitter, healthier population.

During an exciting time of digitalization for the industry, in this podcast, recorded at Les Mills Live in LA, Mohammed Iqbal talks about:

● How AI will usher in a new era for the fitness industry

● The four key concepts of AI, its three capabilities and the five stages of adoption

● The importance of personalization and collecting data on your customer

● How AI can help, not hinder, the career of a PT

● Why not all AI technology is created equal

● Why businesses have no choice but to embrace to remain relevant

To learn more about Mohammed Iqbal, click here: https://www.linkedin.com/in/miqbalsweatworks/

======================================================

Subscribe to our channel and turn on your notifications so you never miss a new video when it's published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop View our full catalogue: https://escapefitness.com/support/catalogue

======================================================

Facebook: https://www.facebook.com/Escapefitness

Instagram: https://www.instagram.com/escapefitness

Twitter: https://www.twitter.com/escapefitness

LinkedIn: https://www.linkedin.com/company/escapefitness/