Are goals and mission statements really helping you succeed—or are they holding you back? Here's why ACTION beats goals every single time.

In this episode, Mary Jo Irmen shares a real client story of how leveraging resources and strategic thinking can maximize returns in farming and ranching.

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👉 Get the book: https://www.farmingwithoutthebank.com/book

Instead of chasing numbers, she shows how to shift your mindset toward action and adopt a "How can I?" approach.

You'll learn why overpaying debt might be slowing you down, how to use your money to generate more cash flow, and why surrounding yourself with the right people matters more than writing down goals you'll never look at again.

If you've ever felt stuck in the cycle of planning but not moving forward, this episode will light a fire under you.

Mary Jo shares her candid thoughts on the inefficiency of writing out goals and drafting mission statements, advocating instead for actionable steps and a positive mindset to achieve business success.

Mary Jo challenges conventional wisdom and encourages listeners to focus on solutions rather than getting bogged down by goals and mission statements.

CHAPTERS

(00:00) Why action beats goals every time (00:44) Client story: group advice vs. real strategy (02:25) Why paying off debt isn't always the best move (03:58) Small thinking vs. business owner thinking (05:39) Throw out your mission statements (07:26) The "How Can I?" mindset shift (08:46) Marketing and growing the business for cash flow (09:32) Building a business with future exit strategies (10:30) Why successful people think differently (12:20) Spotting opportunities instead of excuses (14:18) Why action matters more than written goals (16:42) Why Mary Jo refuses to tie numbers to clients (19:05) Success is about people—not arbitrary goals (20:23) The myth of 4 a.m. routines (22:44) Why doing is better than meditating (for Mary Jo!) (23:51) Why exercise feels like wasted time for some (24:38) Final thoughts and call to action

(Timestamps are from the video version. Audio-only edits are always shorter since they have had more fluff removed, so the timestamps are not accurate to this version.)

📚 Grab your copy of Farming Without the Bank: 👉 https://www.farmingwithoutthebank.com/book/

📩 Email Mary Jo: [email protected]

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