The Leveraged Practice Podcast

Ep. 32: Content Strategy for Program Launches with JessCreatives


Listen Later

If you've been looking at your website or thinking of creating your website and would love to know how to best set it up and have a strategy behind it that will help lead people to your online program, you'll want to hear this episode.

Today we have an incredible guest, Jess Freeman from Jess Creatives, award-winning web strategist and designer who helps health and wellness coaches get better clients.

What we're talking about is the strategy of how you can use your website and the content on your website, as well as what content you're putting out there, as you encourage people to join your online program.

Here's what we covered:

  • The real purpose of your site (and how it will differentiate you!)
  • Jess shared the top website mistakes that she commonly sees in the health and wellness industry (including how not to overwhelm your website visitors!)
  • Where the website and our content fits throughout the customer launch journey (you need to first get clear on that customer journey!)
  • The common question of how much content to give away (give people information that they need before they would join the program!)
  • How to approach our website during the 4 launch phases (and what to do with our content during these phases!)

Understanding how your website and content fits into your business from stage to stage helps you align with how you're developing, releasing, launching and closing your online programs over and over again.

If you enjoyed this podcast, you may enjoy these 3 other podcast episodes that can help you start to create your customer journey:

    • Ep. 05: Do I need an email list to launch an online program
    • Ep. 06: How to Grow an Email List as a Health Practitioner
    • Ep. 29: The Launch Process
...more
View all episodesView all episodes
Download on the App Store

The Leveraged Practice PodcastBy Stephanie Clairmont

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

38 ratings


More shows like The Leveraged Practice Podcast

View all
The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,595 Listeners

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy by Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

334 Listeners

Simple Pin Podcast: Simple ways to boost your business using Pinterest by Kate Ahl

Simple Pin Podcast: Simple ways to boost your business using Pinterest

460 Listeners

The World and Everything In It by WORLD Radio

The World and Everything In It

7,088 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,073 Listeners

The Nourished Child by Jill Castle, MS, RDN

The Nourished Child

114 Listeners

Abundant Practice Podcast by Allison Puryear

Abundant Practice Podcast

232 Listeners

The Rachel Hollis Podcast by Three Percent Chance

The Rachel Hollis Podcast

16,671 Listeners

Armchair Expert with Dax Shepard by Armchair Umbrella

Armchair Expert with Dax Shepard

69,798 Listeners

Dietitian Boss with Libby Rothschild by Libby Rothschild

Dietitian Boss with Libby Rothschild

92 Listeners

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy by Curt Widhalm, LMFT and Katie Vernoy, LMFT

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

240 Listeners

The One Inside: An Internal Family Systems (IFS) podcast by Tammy Sollenberger

The One Inside: An Internal Family Systems (IFS) podcast

288 Listeners

Dietitian Side Hustle by Katie Dodd, MS, RDN, CSG, LD, FAND

Dietitian Side Hustle

46 Listeners

Money Skills For Therapists by Linzy Bonham

Money Skills For Therapists

82 Listeners