In this episode, Kate talks with mindset expert TJ Fry to explore the impact of the unconscious mind on entrepreneurship and personal growth. The discussions reveal how unconscious programming shapes decisions, emotional responses, and business outcomes. TJ shares his transformative journey into Neuro-Linguistic Programming (NLP) and offers actionable insights on integrating conscious and unconscious thinking to tackle challenges. The episode dives into the distinctions between the conscious and unconscious minds, the role of self-talk, the power of focused questions, and the importance of aligning unconscious beliefs with conscious goals. Kate and TJ provide a comprehensive look at how understanding and working with the unconscious mind can lead to lasting change and success in various areas of life.

02:36 Diving into the Unconscious Mind

03:16 TJ Fry's Journey

05:39 Understanding NLP and Its Origins

08:28 The Power of the Unconscious Mind

13:02 Practical Applications for Entrepreneurs

18:31 The Importance of Asking the Right Questions

37:01 The Impact of Unfulfilled Promises

37:24 Avoiding 'Why' Questions in Conversations

37:59 Reflective vs Analytical Thinking

38:31 Reframing Questions for Clarity

40:24 The Role of the Unconscious Mind

42:31 Emotional Responses and Breakthroughs

45:55 Conscious vs Unconscious Beliefs

57:10 Understanding the Filter System

01:07:43 Understanding Immediate Reactions

01:08:07 Taking Responsibility: Being at Cause

01:10:56 The Power of the Unconscious Mind

01:20:22 Communicating with Your Unconscious Mind

01:26:36 Secondary Gain and Releasing Beliefs

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