Ever wondered how strategic change can rejuvenate a longstanding family business? Join us as Brian Penfold shares his extraordinary journey from working maintenance at Toronto Pearson Airport to revolutionizing his father’s electrical business. You'll learn how Brian's strategic decisions, such as offering premium service options, nearly tripled the business revenue in just one year. From modest jobs to high-value projects, Brian recounts the emotional highs and the pride of earning his father's support along the way.

Discover the power of modernizing sales strategies in transforming a business. Brian tells how moving away from outdated practices, like emailed quotes, to a structured approach made a world of difference. He emphasizes the role of continuous education and consistent follow-ups in boosting sales and alleviating personal stress. Brian's story underscores the substantial benefits of hiring a sales technician and implementing a solid sales system, resulting in not only increased revenue but also a newfound sense of control and success.

The episode also highlights the importance of teamwork and delegation in achieving remarkable business growth. Brian shares how involving team members in sales roles can significantly lighten the load for business owners. Through real-life examples, he illustrates how understanding and supporting employees' aspirations can lead to enhanced productivity and personal satisfaction. Brian’s journey from self-doubt to mastering a structured sales system is a testament to the power of confidence, perseverance, and continuous learning. Don’t miss this episode filled with valuable insights and inspiring success stories that could transform your entrepreneurial journey.