On this week's episode of the Escape Your Limits podcast, we are joined Paul Byrne, an innovative leader whose focus on progression and innovation has been instrumental in shaping the fitness industry as we know it.

Today, Paul is a Partner at Harrison Co, a consumer-focused investment bank helping clients make the right strategic business decisions to capitalize on the rapidly changing consumer economy. Recently the company released a report exploring 'The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry'.

In this podcast we dive into the detail, drawing on Paul's extensive firsthand industry experience to understand how fitness operators can optimize the introduction of these new 'miracle' weight loss drugs.

Paul is perfectly placed to comment, thanks to his extensive experience of driving innovation and growth in the fitness industry. Over the course twenty years, Paul transformed Precor from a 'one trick pony' into a multi-product world renowned fitness company over the course of a twenty-year period. In addition to bringing to market iconic equipment innovations including the elliptical (EFX®) and the adaptive motion trainer (AMT), during his time as President, Paul also kick-started the gym floor technology revolution with the introduction of Precor's Preva - a personalized fitness technology providing tailored workouts, popular apps and live tv to cardio machine users.

There are few people who know more about the need to adapt to changing market conditions or the value in keeping a head of the curve with products and services relevant to the ever-changing needs and wants of the consumer.

In this podcast, Paul talks about:

• The rationale behind the report.

• Defining GLP-1s – how they work, what benefits they deliver.

• How GLP-1s can be accessed.

• The disruption GLP-1s will cause to the fitness, wellness, weight loss and other industries.

• Whether GLP-1 use will drive more or less people to gyms.

• The need for gyms to adapt to accommodate GLP-1 users.

• A call for specialist coaches who understand GLP-1s.

• The fusion of fitness and wellness with traditional healthcare.

• The global adoption of GPL-1s.

To learn more about Paul Byrne click here https://www.linkedin.com/in/paul-byrne-a930408/

To request a free copy of the Harrison Co report entitled: "The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry', visit Harrisonco.com

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