In this episode of Game Changers for Government Contractors, host Michael LeJeune and business coach Rich Earnest dive into the complexities of selling products in the government contracting space. They explore key topics such as the value of GSA schedules, the role of relationships in breaking into the market, and the importance of strategic research. Rich shares actionable advice on identifying buyers, leveraging simplified acquisition thresholds, and navigating challenges like Buy American requirements. Whether you’re new to product sales or looking to refine your strategy, this episode offers essential insights to help you succeed in the competitive GovCon market.

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