Market Proof Marketing · Ep 360: Perfect Practice Makes Perfect

Kevin Oakley, Julie Jarnagin and Jessie Suggs sit down on Halloween for episode 360! This week's episode kicks off with holiday prep, and avoiding going into hibernation during the winter holiday months. Also in this episode, Jessie recaps the Q3 2024 Online Sales and Marketing Benchmarks, and new prospecting metrics that were tracked this quarter. More news topics include some surprising renter stats, Google search prioritization of content, and the lingering question... would you let AI book a flight for you?

Story Time (2:20): 

• Julie brings up holiday content planning, and fun ideas for leaning into the holidays. Kevin provides some extra bonus point content ideas. 
• Jessie's story time is about holidays too, and being intentional not to go into hibernation during the holidays when managing customers. 
• Kevin's story time is expanding on a recent LinkedIn post about technology investment, which stemmed from a scenario he encountered recently. 

In The News (23:40)

• The Q3 2024 Online Sales and Marketing Benchmarks (https://www.doyouconvert.com) 
• 62% of Renters Worry They'll Never Own a Home (https://www.lendingtree.com) 
• Google Search demoting content that is starkly different from the main content of the site (https://searchengineland.com)
• Google is working on an AI tool that can browse, shop and book flights for you (https://mashable.com) 

Things We Love - Things We Hate (49:15): 

• Kevin loves window seats on planes, and the peaceful feeling it brings
• Jessie is considering running a full marathon with Julie, and talks about the app Runna, which has been very helpful for her planning and training 
• Julie's favorite thing is celebrating Thanksgiving this Sunday! 

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