Market Proof Marketing · Ep 361: Thinking in Categories

 Kevin Oakley is joined by Beth Russell and Jackie Lipinski for episode 361 to discuss investing in your team for 2025, and how sometimes unplugging for a short time can lead to the generation of new ideas. They also share new reporting and content on the Do You Convert website, and dive into an interesting report out of University of Pennsylvania. 

Story Time (6:50): 

• Jackie talks end of the year strategy, drawing a past example of tactfully understanding where focus and energy need to be without being too granular 
• Beth poses a question that came up on a builder call -- how are you investing in your team? And gives examples of things to consider for 2025. 
• Kevin was in Guatemala, and while unplugging can be difficult for him, his time off allowed him to come up key ideas that he feels may not have been sparked without the quiet, calm space 

In The News (27:19)

• The 2024 Homebuilder Online Follow-Up Survey (https://www.doyouconvert.com/blog/the-2024-homebuilder-online-followup-survey/) 
• Before and After: Caviness & Cates (Beyond The Artboard) (https://www.doyouconvert.com/blog/before-and-after-caviness-and-cates/)
• Growing Up: Navigating Generative AI's Early Years - AI Adoption Report ( https://ai.wharton.upenn.edu/focus-areas/human-technology-interaction/2024-ai-adoption-report/) 

Things We Love - Things We Hate (42:48): 

• Jackie recently went to the dermatologist, and thank goodness received news that a concerning spot was benign. She also reminds you to go get your skin checked! 
• Beth is excited to announce the application for the Marketing Leadership Collective, which inspires future generations of marketers 
• Kevin hates running, and is suspicious of people who do this too much. 

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