Market Proof Marketing · Ep 373 - When to Speak and When to Listen

 Join us for episode 373 as Jackie Lipinski and Julie Jarnagin cover exciting news from DYC's online sales team and upcoming events. A big topic this week is the almost out-of-nowhere emergence of DeepSeek, a new AI app that has the world talking. They also cover Threads -- which now offers ads -- and the importance of authenticity when selling a product, and not just focusing on overloading information. 

Story Time (01:14): 

• Jackie brought up the quotes she received for redoing her deck, and reminds you that while it's great to be prepared, authenticity and supporting your customer is more important than checking off boxes and overloading information
• Julie shares the DYC University we're holding for new hires, and the benefit of taking the time to learn what other individuals in your company do on a day-to-day. She also reminds marketers to be cognizant of making sure to share what you do with your team, and ensure your marketing department doesn't have a PR problem. 

In The News (15:40): 

• Q4 Benchmarks and 2024 Wrap-Up (https://www.doyouconvert.com)
• 2025 Online Sales Academy: Leadership Edition (https://onlinesales.doyouconvert.com)
• U.S. stock markets tumble as investors worry about DeepSeek (https://www.npr.org)
• Meta Launches ads on Threads (https://searchengineland.com)
• ICON, a builder of 3-D printed homes last valued around $2 billion, cuts around 25% of staff (https://techcrunch.com)

Things We Love - Things We Hate (33:12):

• Jackie was part of a Toastmasters competition, and although she's a co-host on a podcast and talks for a living, she was a little nervous! But she ended up winning, and gets to go to the next level of the competition! So a friendly reminder: even though you do something often, it's ok to be afraid or nervous. 
• After all of the snow in Louisiana, and the return back to warmer temps, things in Julie's house are now snapping and breaking, which has been less-than-fun. 
 

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