CLIMBers, today we're going to unpack an article from Billboard magazine: Are Major Labels Cooling On Viral Artists? If you're an aspiring artist (or if you write with one), we're going to reveal what this article means for YOU and how it can help you on your C.L.I.M.B.!

What marketing principles should you be focused on? I'm going to put this free offer at the beginning of the pod, today. It's all about creating traffic and understanding digital platform better. Whoever Owns The Traffic, Rules The Road is a free pdf download for you. Just go to Giftfromjohnny.com and tell me where to send it. This is a robust pdf (I think it's like 36 pages) that is sort of your manifesto for moving forward and understanding the digital platform and how to honor it.

Learn more about your ad choices. Visit megaphone.fm/adchoices