In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line.
Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO.
The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble.
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By John Warrillow
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207207 ratings
In 2013, Dan Reich and his partners founded TULA, a digitally native, probiotics-infused skincare line.
Reich bootstrapped TULA to around $10 million in annual revenue when he realized he needed to replace himself as CEO.
The company thrived under professional management, and by 2022, TULA had achieved revenue of over $100 million and received an acquisition offer from Procter & Gamble.
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