In this episode of Game Changers for Government Contractors, Michael LeJeune speaks with Alexa Tsui about the industry shift from traditional business development and capture toward disciplined go-to-market (GTM) strategies. Alexa explains why top tech entrants (Palantir, OpenAI, etc.) hire “go-to-market” leaders, not old-school BD roles, and why GovCon companies must stop piling up tools and start building a repeatable story, capability portfolio, and process. Learn the essentials: define what you sell, clarify your “why,” craft case-study-driven stories, use LinkedIn strategically, and prioritize painkillers over vitamins. If you want a focused pipeline, clearer decisions, and faster scale, this episode shows where to start.

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