Get A Demo: https://korr.com/contact/video-demo/

In this episode of Metabolic Mastery, Dr. Marc Humbert and Dr. Cameron Garber sit down with Greg Marshall, founder of Fitcher Marketing, to talk about the part of health business that most clinicians avoid: selling.

Greg breaks down why "getting more leads" is the wrong target (sales are the target), why great selling is really leadership + empathy, and how to use question-based selling to help people move forward without pressure or gimmicks. They also connect it directly to metabolic testing: if VO₂ max is a "vital sign," then marketing these services isn't hype — it's getting the right message to the people who need it.

You'll hear practical frameworks like going three layers deep, addressing the emotion behind objections (warranty, price, "I need to think about it"), and why your best long-term clients are often the "hardest" initial sales.

What you will learn

• Why "more leads" doesn't matter if it doesn't convert into revenue

• The mindset shift from "selling" to selling to help

• How to use question-based selling to let clients persuade themselves

• A simple way to neutralize "I need to think about it" without being pushy

• How to uncover the real reason behind price, spouse, and warranty objections

• Why discounting too fast can actually "cheat" the customer

• How to sell high-ticket health services ethically by selling outcomes, not features

• How to create a "start small, build the muscle" spending plan for marketing/ad budgets

• Why congruence (your real personality + core values) sells better than scripts

• How better selling improves compliance in clinic-based programs

Follow KORR:

Instagram: https://www.instagram.com/korrmedical/

Facebook: https://www.facebook.com/korrmedical/

LinkedIn: https://www.linkedin.com/company/korrmedical

https://korr.com/

Listen to the Metabolic Mastery Podcast:

Apple Podcast: https://podcasts.apple.com/us/podcast/metabolic-mastery/id1812972674

Spotify: https://open.spotify.com/show/2sgLMFv1Z8DwEz87yUpapI?si=29a177a6c6ca4ed4

YouTube: https://www.youtube.com/@korrmed/podcasts

YouTube Music: https://music.youtube.com/playlist?list=PLVCRWXBDdFo_S0OeaAsPv8xTnfajTLc75&si=d4wVUA0jqajkbukB

Amazon: https://music.amazon.com/podcasts/d76834b7-c11a-485f-8010-32b490d49e57/metabolic-mastery